Beyond2000 / SAATME

Beyond2000
Due to the lack of youth development, her passion for the Performing Arts Industry and a childhood dream, Dr Ellen Roux, 19 years ago, founded Beyond 2000, this extraordinary and dynamic woman has a passion for the Performing Arts Industry. Few people know this humble and unassuming lady, who hates being placed in the spotlight. As far as education goes, Ellen has a B.Sc. Degree, MBA and finished her PhD in 2005.


She committed herself to the Youth of South Africa. A Platform was created by her in South Africa for up and coming performers in the Performing Arts Industry. It is professionally managed, with true career starting potential, open and accessible to all. Through this initiative she is now involved with several events and partnerships. Apart from these Dr Ellen Roux is involved in several pageants and events, i.e. Little Miss SA and Little Miss Petite South Africa, Miss Pre-Teen International, Miss Teen World SA , Miss Intercontinental, International Model of the Year, South African Championships for the Performing Arts and the World Championships of Performing Arts. All these competitions are done nationally as well as internationally, which gives the youth of South Africa Golden Opportunities. As Regional Director for Africa, National Director for South Africa and President of the National Directors Council and recently become a member of the Gauteng Arts & Culture Council, she was inducted in the Performing Arts Hall of Fame, alongside well known artists such as Dolly Parton as well as Liza Minnelli.

Dr Ellen Roux is also the founder of SAATME (The South African Association of Talent, Modelling and Entertainment )– a Section 21 Company that aims to set standards for, and protect the interest of parents, contestants and teachers in the Performing Arts Industry. This is the only platform that exists in South Africa to select “Team South Africa” to participate at the World Championships of Performing Arts. “The Cheapest open door to Hollywood and the only event that creates participation against the World” Mr Frik de Lange Joined Beyond 2000 in 2001 as CEO of Beyond 2000

As stated earlier in this article, Dr Ellen Roux has a passion for the Performing Arts. In the past there weren't as many opportunities available as there is today. She believes in promoting and developing young talent and giving these children the opportunities she never had. In short, Dr Ellen Roux can be described as extremely dynamic, active, self-motivated and vibrant person. Indeed a formidable woman! From September 15, 2008 Dr Ellen Roux has been appointed on the Gauteng Arts & Culture Council..



Her Achievements is as follow:

November 1993
Creates a Platform for Little Girls in South Africa and start with the Little Miss South Africa Pageant

November 1998
Honored to be invited to Pres Mandela's Home and have tea with him and Little Miss SA

December 1998
Obtain License for South Africa for
The World Championships of Performing Arts

January 1999
Establish the South African Championships of Performing Arts in South Africa

April 2001
Appointed as the President of the National Directors Council and has been Inducted into the Performing Arts Hall of Fame in Los Angeles

July 2002
Appointed as the Executive Director for the Junior World Championships of Performing Arts

May 2002
Got the Lisence for Miss Teen World in America and established a Pageant for Teen Girls in South Africa – Miss Teen Globe : South Africa

January 2003
Establish S.A.A.T.M.E (The South African Association of Talent, Modeling and Entertainment )

April 2003
Established the Achievement Awards for the Performing Arts Industry

January 2004
Launch the First Magazine for the whole spectrum of the Performing Arts industry in South Africa namely – SAATME




My future goal is to establishing an Academy for the Performing Arts Industry within the next 5 years. This will enable me to provide career and development opportunities to many talented children in the performing arts sector, especially for those from previously disadvantaged backgrounds. Not only for South Africa , but to channel out to other Africa countries and the rest of the world. This will includes the dance, vocal, drama, music and modeling industries.


My belief is that through the Academy, we can: -

• Create positive awareness for the Performing Arts Industry.

• Provide an ideal opportunity for all artists to showcase their talents and to gain exposure to the National and International scene.

• Provide a professional mechanism whereby funds can be attracted to sponsor, support and underpin the continued international and national development and awareness of the performing arts industry.

• Network around the world and create tourism in South Africa as well as promoting our diverse culture to many abroad.

• Create career opportunities, which will enable the students to have an open door to professional tutors in the Industry, Nationally and Internationally.

• Training people from the disadvantage communities to get financial stability by starting their own business by opening a modeling, dance, vocal or acting school so that they can take their talent to the highest level.

• Through this opportunity they can uplift their community by keeping our children from the street and teach them through music and dance that they have a great life ahead of them.

We are totally committed to community projects and people can invite our winners to help them with their community projects.

“A Golden Opportunity to be involved in, many success stories originated from this platform"